A restaurant, retail store and construction business do not share all the same business needs. A verticalized approach was needed to help advise these businesses on the tools they needed to succeed online.

A restaurant, retail store and construction business do not share all the same business needs. A verticalized approach was needed to help advise these businesses on the tools they needed to succeed online.

A restaurant, retail store and construction business do not share all the same business needs. A verticalized approach was needed to help advise these businesses on the tools they needed to succeed online.

A restaurant, retail store and construction business do not share all the same business needs. A verticalized approach was needed to help advise these businesses on the tools they needed to succeed online.

A restaurant, retail store and construction business do not share all the same business needs. A verticalized approach was needed to help advise these businesses on the tools they needed to succeed online.

A series of questions automatically produces a verticalized and goal specific landing page with a selection of useful products and services to help boost business. 
 
55% of consumers will share personal data in exchange for product recommendations
-       Salesforce research

A series of questions automatically produces a verticalized and goal specific landing page with a selection of useful products and services to help boost business. 
 
55% of consumers will share personal data in exchange for product recommendations
-       Salesforce research

A series of questions automatically produces a verticalized and goal specific landing page with a selection of useful products and services to help boost business. 
 
55% of consumers will share personal data in exchange for product recommendations
-       Salesforce research

A series of questions automatically produces a verticalized and goal specific landing page with a selection of useful products and services to help boost business. 
 
55% of consumers will share personal data in exchange for product recommendations
- Salesforce research

A series of questions automatically produces a verticalized and goal specific landing page with a selection of useful products and services to help boost business. 
 
55% of consumers will share personal data in exchange for product recommendations
-       Salesforce research

After the initial questions are completed, we use their businesses pain points and their industry to autogenerate the best tools to boost their business via a verticalized landing page.
 

After the initial questions are completed, we use their businesses pain points and their industry to autogenerate the best tools to boost their business via a verticalized landing page.

After the initial questions are completed, we use their businesses pain points and their industry to autogenerate the best tools to boost their business via a verticalized landing page.

After the initial questions are completed, we use their businesses pain points and their industry to autogenerate the best tools to boost their business via a verticalized landing page.

After the initial questions are completed, we use their businesses pain points and their industry to autogenerate the best tools to boost their business via a verticalized landing page.

Introducing complex digital services in a personalized, benefits-driven approach. Recommendations become more engaging, and the sales conversation is focused on the recommended solutions.

77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience
- Forrester Research

Introducing complex digital services in a personalized, benefits-driven approach. Recommendations become more engaging, and the sales conversation is focused on the recommended solutions.

77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience
- Forrester Research

Introducing complex digital services in a personalized, benefits-driven approach. Recommendations become more engaging, and the sales conversation is focused on the recommended solutions.

77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience
- Forrester Research

Introducing complex digital services in a personalized, benefits-driven approach. Recommendations become more engaging, and the sales conversation is focused on the recommended solutions.

77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience
- Forrester Research

Introducing complex digital services in a personalized, benefits-driven approach. Recommendations become more engaging, and the sales conversation is focused on the recommended solutions.

77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience
- Forrester Research

1.    Competitor analysis
2.    User interviews
3.    Wireframes, flows & prototypes
4.    Define functionality
5.    Iterations

1.    Competitor analysis
2.    User interviews
3.    Wireframes, flows & prototypes
4.    Define functionality
5.    Iterations

1.    Competitor analysis
2.    User interviews
3.    Wireframes, flows & prototypes
4.    Define functionality
5.    Iterations

1.    Competitor analysis
2.    User interviews
3.    Wireframes, flows & prototypes
4.    Define functionality
5.    Iterations

1.    Competitor analysis
2.    User interviews
3.    Wireframes, flows & prototypes
4.    Define functionality
5.    Iterations

With many service providers as our partners, we can get access to a wide variety of data. We researched which industries most of our user’s small business fell under. Our findings pointed to restaurant, retail, and consultant as the top three industries. With this knowledge we determined which of our partners core products, might be most useful to their customers small business and gathered a list of recommendation for each. A restaurant could benefit from being listed in multiple online directories while a consultant may be working from home and prefer not to list their address but could benefit more from SEO.

With many service providers as our partners, we can get access to a wide variety of data. We researched which industries most of our user’s small business fell under. Our findings pointed to restaurant, retail, and consultant as the top three industries. With this knowledge we determined which of our partners core products, might be most useful to their customers small business and gathered a list of recommendation for each. A restaurant could benefit from being listed in multiple online directories while a consultant may be working from home and prefer not to list their address but could benefit more from SEO.

With many service providers as our partners, we can get access to a wide variety of data. We researched which industries most of our user’s small business fell under. Our findings pointed to restaurant, retail, and consultant as the top three industries. With this knowledge we determined which of our partners core products, might be most useful to their customers small business and gathered a list of recommendation for each. A restaurant could benefit from being listed in multiple online directories while a consultant may be working from home and prefer not to list their address but could benefit more from SEO.

With many service providers as our partners, we can get access to a wide variety of data. We researched which industries most of our user’s small business fell under. Our findings pointed to restaurant, retail, and consultant as the top three industries. With this knowledge we determined which of our partners core products, might be most useful to their customers small business and gathered a list of recommendation for each. A restaurant could benefit from being listed in multiple online directories while a consultant may be working from home and prefer not to list their address but could benefit more from SEO.

With many service providers as our partners, we can get access to a wide variety of data. We researched which industries most of our user’s small business fell under. Our findings pointed to restaurant, retail, and consultant as the top three industries. With this knowledge we determined which of our partners core products, might be most useful to their customers small business and gathered a list of recommendation for each. A restaurant could benefit from being listed in multiple online directories while a consultant may be working from home and prefer not to list their address but could benefit more from SEO.

Review success of KPI’s and usability
Explore more industries & Iterate

Review success of KPI’s and usability
Explore more industries & Iterate

Review success of KPI’s and usability
Explore more industries & Iterate

1.     Building trust
2.     Focused demographic
3.     Collecting user data

Review success of KPI’s and usability
Explore more industries & Iterate

Choosing what we won’t do
There were many great use cases we could tackle with a rich feature set. However, creating a vertical for single one was costly or unrealistic. I had to determine where the real value was for us so we did not spread ourselves too thin and could provide a proof of concept before adding more.

Choosing what we won’t do
There were many great use cases we could tackle with a rich feature set. However, creating a vertical for single one was costly or unrealistic. I had to determine where the real value was for us so we did not spread ourselves too thin and could provide a proof of concept before adding more.

Choosing what we won’t do
There were many great use cases we could tackle with a rich feature set. However, creating a vertical for single one was costly or unrealistic. I had to determine where the real value was for us so we did not spread ourselves too thin and could provide a proof of concept before adding more.

Choosing what we won’t do
There were many great use cases we could tackle with a rich feature set. However, creating a vertical for single one was costly or unrealistic. I had to determine where the real value was for us so we did not spread ourselves too thin and could provide a proof of concept before adding more.

Choosing what we won’t do
There were many great use cases we could tackle with a rich feature set. However, creating a vertical for single one was costly or unrealistic. I had to determine where the real value was for us so we did not spread ourselves too thin and could provide a proof of concept before adding more.

1.     Building trust
2.     Focused demographic
3.     Collecting user data

1.     Building trust
2.     Focused demographic
3.     Collecting user data

1.     Building trust
2.     Focused demographic
3.     Collecting user data

1.     Building trust
2.     Focused demographic
3.     Collecting user data

1.     Building trust
2.     Focused demographic
3.     Collecting user data

The online product advisor acts as a lead generation and sales enablement tool. By collecting and capturing information from prospective user a personalized recommendation is made. Displayed on an engaging landing page these recommendations for solutions and products are verticalized towards the user’s industry and tailored to their business needs.

The online product advisor acts as a lead generation and sales enablement tool. By collecting and capturing information from prospective user a personalized recommendation is made. Displayed on an engaging landing page these recommendations for solutions and products are verticalized towards the user’s industry and tailored to their business needs.

The online product advisor acts as a lead generation and sales enablement tool. By collecting and capturing information from prospective user a personalized recommendation is made. Displayed on an engaging landing page these recommendations for solutions and products are verticalized towards the user’s industry and tailored to their business needs.

The online product advisor acts as a lead generation and sales enablement tool. By collecting and capturing information from prospective user a personalized recommendation is made. Displayed on an engaging landing page these recommendations for solutions and products are verticalized towards the user’s industry and tailored to their business needs.

The online product advisor acts as a lead generation and sales enablement tool. By collecting and capturing information from prospective user a personalized recommendation is made. Displayed on an engaging landing page these recommendations for solutions and products are verticalized towards the user’s industry and tailored to their business needs.

ABOUT CLIENT

ABOUT CLIENT

ABOUT CLIENT

ABOUT CLIENT

ABOUT CLIENT